Winner of The Ashton Wylie Book Award 2012

The God Franchise: A Theory of Everything has just won the prestigious Ashton Wylie Charitable Trust Book Award 2012. It was judged best book in a field of over fifty entries.

The AWCT Book Awards have been awarded for the past nine years and seek to “reward excellence for a published book in the ‘mind, body, spirit’ genre.” Amongst other criteria, the judges considered “the work’s ability to enhance the understanding of people in society.” They were also looking for “a significant addition to the ‘mind, body, spirit genre.” With a prize of $10,000, this is one of the major awards for writers in New Zealand, and certainly the major one for this type of work.

If you have bought a copy of The God Franchise you will have seen the words “Ashton Wylie Charitable Unpublished Manuscript Award 2011 Finalist” on the front cover. To this I can now add “Ashton Wylie Charitable Book Award 2012 Winner.”

Awarded to The God Franchise: A Theory of Everything

May I share with you how I came to be an award-winning author? I first heard of the Ashton Wylie Book Awards seven years ago when my wife and I were invited to attend the Awards evening. I had been interested in writing for many years, but had never written a book before. Anyway, each time we went to the Awards evening I vowed that my book would one day be there on the finalists table. I was very clear about it, and felt certain that I could write a book that would be worthy of a spot on that table.

Two years ago, when I was writing The God Franchise, I decided to enter it in the Awards as an Unpublished Manuscript, which has its own prize, and I was very pleased when it was nominated as a finalist by the judges. The day after that award ceremony in August 2011, the AWCT held a day of seminars for writers, and the theme was self-publishing. I decided there and then that is what I would do.

I had seven months in which to publish The God Franchise, and so qualify for this year’s Book Award, and I managed it in five months. The rest, as they say, is history.

The moral of the story: Never overlook the power of vows – both positive ones and negative ones. They will strive to fulfil themselves.

A Successful Book Launch

The God Franchise: A Theory of Everything is officially launched!

On Tuesday 27 March 2012 we held a book launch at Goodeys Bookstore in Newmarket, Auckland, New Zealand. We had a good turnout of over twenty people, and the presentation went easily and smoothly. I read some chosen parts from the book, interspersed with an overview of the book’s contents. This was followed by questions and answers.

Not to mention the cheese and biscuits, and a glass of wine or two…

Sales of the book were good too. And I kept busy signing copies of the book afterwards.

I have had subsequent feedback from many who attended the launch that they enjoyed the evening and found the talk on The God Franchise very interesting.

If you would like more information about what was said at the talk, or The God Franchise itself, and you are not already on our mail list, please click on the Life Magic Publishing ( website.

Alternatively, please purchase your copy of The God Franchise: A Theory of Everything from Amazon or one of the many other online stockists around the world. See for a full list of stockists.

Over to you now!

Writing The God Franchise: A Potted History

The process of writing my first book, The God Franchise, is very interesting, and I thought I would like to share it here.

I started way back in 2003 writing a book which I called Life Magic: Your God Franchise. The emphasis was on various aspects of Life and how we could perform magic on our lives, Life Magic being defined as “the art of creating your own experience of life at will”. The first half of the book covered principles, and the second half practice. After writing for about six months, I realised that the book needed, and I needed, more practical experience of what I was writing about.  

Accordingly I took some training on spiritual healing (late 2003), and set up practice as an energy healer in 2004, using the name Life Magic Associates. In 2004 I flirted with Life Coaching and completed the NLP Practitioner Course, adding Neuro-Linguistic Programming to my practical offering. I also became interested in bio-energetics and even bought a BioMeridian MSAS Professional System at the end of 2004. This system is used to conduct a comprehensive evaluation of a person’s energetic health and balance, as well as producing an energetic homoeopathic-like remedy to aid the client regain their health. 

Unfortunately I soon realised that the MSAS was far too subjective in that I was able to directly influence it, and I did not have the background health knowledge to support any conclusions reached by the machine. So through 2005 and 2006 I attended a Naturopathic College fulltime, with the intention of learning all I needed to support my healing work. By mid-2006 I came to the conclusion that the more medical aspects of the course were not for me, and decided to leave before the final year of studies. In 2007 and 2008 I attended all the modules of The Journey Practitioners Programme, as well as completing the 45 case studies that are required. During 2007 I also undertook a course in copywriting, and started working in that field, undertaking a number of interesting projects. In addition, in 2008 I completed the Master NLP Practitioners Course. 

I received my accreditation as a Journey Practitioner in January 2009, and have been practising as a Journey Practitioner since then in what was now termed the Life Magic Healing Centre. For almost 3 years I had premises just off the local high street, but had to move out when my landlord decided to retire.  

In December 2009 I joined Brandon Bays, the founder of The Journey, and about 140 other Journey Practitioners on a three-week spiritual tour of India. We visited Delhi, Rishikesh, Lucknow, Varanasi, Sarnath, Bodh Gaya, Tiruvannamalai (Mt. Arunachala) and Mamallapuram. On my return from India in early January, I was in a state of openness about my life, and decided, after a couple of days, that now was the time to complete my book!

For the first half of 2010 I worked on writing a book which I gave the working title of Stop the Search. Then in August 2010 I suddenly realised that another book had to be written first: The God Franchise. So setting all I had written aside, I started again. This time the work flowed and the book soon started taking shape.

By March 2011 The God Franchise was complete, had had its first edit by a friend, and I was able to enter it into the prestigious Ashton Wylie Trust Unpublished Manuscript Award 2011. By the end of August The God Franchise had been nominated as a finalist (4 out of 57) in the competition, and I decided that self-publishing was the answer for this book. 

The God Franchise: A Theory of Everything was published 25 January 2012, a mere 5 months after I had decided to take that route. In that time I had obtained permission to use various quotes, had the book professionally edited, had the cover and interior professionally designed, and set up a printer (Lightning Source in Australia, US and UK). Phew!

Now all that is left is to entice you to buy a copy. How about it? Try or your favourite online bookshop – a full list of stockists  is available at 

Thank you. Please blog your thoughts and queries after reading The God Franchise in the Q & A section of this site, and let’s get to it.

The God Franchise: A Theory of Everything is published!

For two weeks I have been quiet on the blog front. However, on the book front I have been very, very busy! Now I can announce to the world that The God Franchise: A Theory of Everything is well and truly published. It is available for purchase on over a dozen international websites, and it is available for viewing on both and on Google Books.

It is also available in a number of brick and mortar bookshops in Auckland. For a full list of stockists, please see

You have had a taste of the book on this blog over the past 3 months so I don’t need to describe it any more. However, I would like to say that all the people who have read it so far and have come back to me, have been extremely complimentary about it. Likewise, every bookshop I took it to in Auckland commented on the quality of the book’s appearance both inside and out.

I am very pleased (and excited) by the result. I would like to acknowledge my two professional assistants in achieving the high quality: Judith Sansweet of Proofread NZ Ltd did a tremendous job of ensuring the grammar, spelling and language of the book was perfect. Likewise, I am deeply indebted to Justine Elliott for her design of the cover and the book interior. The book has turned out absolutely beautiful.

If you should need the services of a proofreader/copyeditor, email and if you need a book designer, email (Justine). I didn’t meet them but worked with them using email (and phone a couple of times with Judith), so wherever you are in the world, you can work with these stars. (By the way, Judith is from the US so is fully familiar with US expectations, while happy to work with my NZ/UK requirements).

The God Franchise has been a labour of love, and I have gained a tremendous amount as the truths revealed themselves to me. This is not a book of recording information I already knew, but a journey of discovery which I am able to share with you.

The ball is in your court. In the US the price is $16.95 or less, in the UK £11.99 or less, in Australia $24.95 or less and in New Zealand $37.99 or less. This is a reasonable price in each of those markets.

The value that you get for your money is incalculable. You have been warned!

(If you would like to drop a review into Amazon, Google Books, or your favourite online bookshop, I would greatly appreciate it. As you know, online bookshops are driven by readers’ reviews).

Thank you and bless you. And enjoy the read!


God is Conscious

Yes, God is conscious. In fact He is Consciousness itself. In essence all that exists is God-Consciousness. Even His Creation is Consciousness. As the scientists have seen, when you delve deeply into matter it dissolves into space. There is very little matter in matter, and what matter exists is derived from Consciousness. It is a denser form of the essence of God, which is Consciousness. We have used the term God-Consciousness as a reminder of what God really is.

So, the fundamental element of the universe is Consciousness. This had to pre-exist any possible physical earth. The universe started in a Big Bang 14 billion years ago, and before that these was nothing except Consciousness, the awareness and ability to determine choice of action, including to create a universe. Without that, there would have just continued to be nothing.

We know there is something (a universe) here rather than nothing, and the universe works pretty well, despite some people’s quibbles about certain aspects of it. Therefore why not call this Consciousness that set it all in motion, and underpins it, God. It does not matter if we do or not, but if we are interested in where we came from, why we are here, and what life is all about, the acceptance that there is this fundamental Consciousness at the heart of the matter, is of great interest to us, and has considerable explanatory value, as I have found in 371 pages of The God Franchise. (Yes, the exact number of pages of the printed book was determined today!)

Consciousness has no sense of separation from anything. It is totally aware and present in this moment. It has total experience. It has no need for doing — just being. It has no desires, no emotions, no human-like qualities — just pure consciousness.

Having said that in the best way I can, now let’s extend that sense of God-Consciousness into the realms of the Unknowable and just allow whatever is really there to be there as our unbiased, un-predetermined, unlimited, formless sense of God-Consciousness. This sense we now have is a tiny pointer to the true essence of God, which we can best simply call God-Consciousness.

(Parts of this blog are quoted from The God Franchise)



The God Franchise Chapter Headings

What a busy week, reading and rereading the manuscript, getting it ready for typesetting! Thank goodness for my excellent copyeditor and proofreader, Judith.

 It is time to share the chapter headings with you – here is a sneak preview.

 Part One

Does God Really Exist?


Chapter 1     Who or What is God?

Chapter 2     The Arguments For and Against God

Chapter 3     The Nature of God

Chapter 4     Consciousness


Part Two

What is The God Franchise?


Chapter 5     In the Beginning…

Chapter 6     The Story of Adam and Eve

Chapter 7    “But I Don’t Believe in Adam and Eve”

Chapter 8     Before the Creation and Why There is One

Chapter 9     Thoughts on Time and Space

Chapter 10   God’s Plan – the Ultimate Game

Chapter 11   The God Franchise

Chapter 12   Who Am I Then?

Chapter 13   The Tree of the Knowledge of Good and Evil

Chapter 14   Creation and the Filters on It

Chapter 15   God’s Laws


Part Three

Comparing Our Beliefs


Chapter 16   Can We All Be Right?

Chapter 17   Approaching God

Chapter 18   Does God Exist?

Chapter 19   Is God One or Many?

Chapter 20   Is God a Personal God?

Chapter 21   Are God and His Creation One and the Same?

Chapter 22   Are There Many Paths or Only One?

Chapter 23   What Happens After We Die?

Chapter 24   Is Religion Necessary?

Chapter 25   What is Special about Humanity?

Chapter 26   Does Our Morality Come from God?

Chapter 27   So, What is Our Primary Problem?

Chapter 28   Why is it the Ego’s Fault?

Chapter 29   So, Do We Need to Strive for Anything?

Chapter 30   Are We There Yet?


Part Four

Daily Living as a God Franchisee


Chapter 31   What it All Means

Chapter 32   Taking Wise Action

Chapter 33   Secondary Gains

Chapter 34   Applying the Law of Manifestation

Chapter 35   It is All About Beliefs

Chapter 36   Your Environment

Chapter 37   Loss and Destruction           

Chapter 38   Sin and Temptation

Chapter 39   Judgement and Forgiveness           

Chapter 40   Working with Universal Law

Chapter 41   Prayer, Intuition and Inspiration

Chapter 42   God’s Grace

Chapter 43   Connections and Relationships

Chapter 44   So What is the Purpose of Life?


Part Five

Reaching a Conclusion


Chapter 45   What If The God Franchise is True?

Chapter 46   Benediction


The Appendices

Appendix I    The Atheists’ Case

Appendix II   The Scientists’ Case

Appendix III  The Theory of Evolution

Appendix IV  The Theists’ Case

Appendix V   Changing Horses





The Writing Process – Part Two of Two

I had discovered I needed to put my 80,000 word book aside, and start The God Franchise. It was quite a daunting task.

Once again starting from scratch, I weaved my way through the chapters. I started researching the question of whether God exists or not, as I felt that determining this was paramount. The details of all this research is placed in the appendices of The God Franchise, as optional reading.

I have always been fascinated by the story of the Creation and Adam and Eve as described in the first three chapters of Genesis in the Bible. So I worked through these verses, one by one, and just wrote what came to me as being the deeper meaning of the biblical story. This analysis covers just two chapters of my book, yet the implications of what I discovered run through the whole book. The more I wrote, the more I felt inspired to write. There were whole chapters of the book that just revealed themselves to me. I did not have specific knowledge or a particular plan of what I was going to say; rather I just allowed whatever came up to be what I needed to write. It was really interesting reading back what I had written, and thinking Wow! So that’s how it works!

Over the next six months I researched further and allowed the book to write itself. I read and reorganised, and was inspired to write more. By March 2011 I had a book that made a lot of sense to me, and that contained some very interesting concepts and explanations of why our world is as it is, and why and how The God Franchise affects each of us in every moment. Here I now had a “theory of everything”, and it was time to share it.

The fact that The God Franchise was listed as a finalist (4 out of 57 entries) in the top NZ mind-body-spirit writing competition, the Ashton Wylie Charitable Trust Unpublished Manuscript Awards 2011, was very encouraging.

This is a fascinating book. I have read it many times now, and each time I enjoy reading it. I enjoy the way it is phrased. I like the sense of fun, yet underneath the real deep truth about life and how it works. The God Franchise has been a real inspiration to me and I trust that you will find it as interesting and inspiring as I do.

It is great, if I say so myself!!!

The Writing Process – Part One of Two

The process of writing my first full-length book, The God Franchise, has been very interesting. I started way back in 2003 writing a book with an emphasis on various aspects of life. After writing for about six months, I realised that the book needed, and I needed, more practical experience of what I was writing about.

Accordingly over next five years from late 2003 to late 2008 I studied and put into practice to a greater or lesser extent, spiritual healing, neuro-linguistic programming (NLP), life coaching, bio-energetics, naturopathy, and The Journey.

I worked in spurts on my book, starting another book on aspects of health in 2005. In late 2008 and early 2009 I wrote a 96-page eBook on sleep, called Sleep, Glorious Sleep!. This was a commission, and I enjoyed researching and writing this book. In addition, in April 2009 I started writing a Weekly Healing Email to all my clients. I kept this up for 135 weeks, only deciding to stop this week as I start to focus on this blog as an alternative.

Also in 2009 I started a third book, which focused on the philosophical and practical aspects of the Law of Attraction, The Power of Now (Eckhart Tolle’s teachings) and The Journey. This book contained some interesting concepts, but was not flying.

In December 2009 I joined Brandon Bays, the founder of The Journey, and about 140 other Journey Practitioners on a three-week spiritual tour of India. On my return from India, I was in a state of openness about my life, and decided, after a couple of days, that now was the right time to complete my book!

I started work on it in February 2010, essentially beginning from scratch, the fourth time I had done this. Parts were based on the original 2003 book, and I pulled in the old material as I felt it was needed. Also many of the Weekly Healing Emails have found their way into this book. I saw real progress towards creating a book covering many different topics and aspects of life.

Then in August, after six months work, and with a book of about 80,000 words already in my computer, I suddenly came to the profound realisation that I had to put even this book on hold. I realised that Significant Things, as I have titled it, needs to be a second book, and that The God Franchise had to be first. (Part Two to follow).

Introducing The God Franchise

A new book, The God Franchise. Wow!

It seems fitting that the first post should be an outline of the book. So here it is, from the back cover. You read it first here.

Do you ever wonder…

Who am I?

What is my purpose in life?

Why are things the way they are?

What is the universe all about?

Who or what is God?

What is The God Franchise?

     And a Theory of Everything? Really?

The God Franchise offers a compelling perspective that will help you to answer these questions . . .  and many others you might have about your life. This is a book of deep spirituality written simply and logically, and tinged with a sense of humour.  It can be read and reread and is guaranteed to provide you with fresh insight and understanding each time.

The God Franchise is a book about God and the universe we live in. It is also a book about YOU ― your loves, your triumphs, your good and not-so-good actions, your fears, and your pain. You will uncover truths about who you are and the purpose of your life. In fact, it is a Theory of Everything!

The God Franchise is a unique book. It is addressed to you, whatever your present beliefs and understanding of God and the universe. It is spiritual rather than religious, and builds bridges between your beliefs and others’, whether religious, agnostic, atheistic, or spiritual.

The God Franchise sets out to challenge and edge you towards uncovering your deepest personal reality. It is a practical book in many ways, yet, if you so choose, you don’t need to do a thing.

But, you will never be the same again…